Candy Crush Tries To Crush Candy Swipe
Shortly before the launch of this site, King.com, the makers of Candy Crush, the terrible match 3 mobile game that’s inexplicably taken over the world, tried to stop the great indie game The Banner Saga from having exclusive use of the word “Saga.” It was all a little bit insane but King thoughtfully explained its reasons behind its actions to Kotaku.
We do not have any concerns that Banner Saga is trying build on our brand or our content,” a spokesperson for King, the makers of Candy Crush Saga, told Kotaku. “However, like any prudent company, we need to take all appropriate steps to protect our IP, both now and in the future. In this case, that means preserving our ability to enforce our rights in cases where other developers may try to use the Saga mark in a way which infringes our IP rights and causes player confusion. If we had not opposed Banner Saga’s trade mark application, it would be much easier for real copy cats to argue that their use of “Saga” was legitimate.”
The denizens of the internet backed down, but kept their backs arched and their tails puffed up, refusing to let their guard down just yet.
Now the madness continues.
In an open letter, indie developer Albert Ransom, who released a game called CandySwipe in 2010 (two years before CandyCrush was released) claims King.com have tried to stop hi from having exclusive use of the word Candy… ironic given Kings earlier explanation over their attempt to usurp the word “saga.”
Ransoms letter even explains that much of the iconography of CandyCrush is very similar to his own game, which he developed as a tribute to his mother, who passed away from leukaemia at the age of 62.
King has claimed that it is doing this because CandyCrush is itself derived from a game they purchased the rights to called CandyCrusher, which was released in 2004. Which may or may not be fair enough, but the fact that the iconography is so blatantly similar to Ransom’s game, including the use of the congratulatory “Sweet!” makes this a particularly… sweet… story.
Or, as I said earlier, all just a little bit insane…
Open Letter Link: http://www.candyswipe.com/king.html